--- title: What is MILLIONS for Athletes description: MILLIONS.co is proud to bring athletes a new modern fan engagement experience to build their brand and monetize their audiences. image: https://follow.millions.co/hubfs/ProAthleteLandingPage%20-%20Thumbnail.png --- [![millions-logo-black](https://follow.millions.co/hubfs/2022/images/millions-logo-black.svg "millions-logo-black")](https://millions.co/) [![Logo](https://follow.millions.co/hubfs/2022/images/mobile-header-logo.svg "Logo")](https://millions.co/) [Login](https://millions.co) [Sign up](https://millions.co/?sign-up) - [Home](https://millions.co) - [Athletes](https://millions.co/athletes) - [Gyms](https://millions.co/gyms) - [Products](https://millions.co/merch) - [Merch](https://millions.co/merch) - [AMA](https://millions.co/amas) - [WatchStreams](https://millions.co/streams) - Company - [News](https://blog.millions.co/?hsLang=en-us) - [About us](https://millions.co/about-us) - [Careers](https://careers.millions.co/?hsLang=en-us) -   -   -   -   -   [Privacy policy](https://millions.co/privacy-policy) [Terms of service](https://millions.co/terms-of-service) CONNECTING THE SPORTS WORLD # The #1 MEDIA & COMMERCE Platform for Athletes [Sign up today](https://linktr.ee/millionsdotco_app) ## Supporting Athletes To Build Their Brand, Monetize, & Connect with sponsors ## 0+ Brand Deal
Opportunities ## $0M+ Athlete Revenue
Generated ## 0% Average Growth
in Online Presence #1 Social platform for athletes # Build a Brand & Online Store For Yourself # Cash In on your online fanbase # Generate more Press & Interviews # Get connected with Sponsors & Brand deals # Launch a podcast or channel to build your brand ## Elevate Your Brand. Monetize Effortlessly. With MILLIONS, athletes can sell merch, list memorabilia, and land sponsorships for free! From 1000 to 1 million fans, MILLIONS backs athletes, boosting their brand and earnings. ### Your Brand. Your Merch. Your Fans. Create and sell your exclusive line of merch, giving your fans a chance to own a piece of your brand and showcase their support wherever they go. Don’t have a brand? No problem! We’ll help design you one that you own 100% of, all for free! We’ll also take care of inventory and fulfillment, and help market your brand to give you the best chance of success! [SIGN UP AS ATHLETE](https://linktr.ee/millionsdotco_app) [see OTHER athletes’ merch](https://millions.co/merch) ![Merch 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Merch%201.svg) ### OWN Your Legacy - Exclusive Memorabilia Offerings Share your sports legacy by listing game-worn items, autographed gear, or exclusive collectibles for sale, allowing fans to own a piece of your journey. We'll help supply memorabilia for personalized autographs. Have a rare item? Auction it with full auction capabilities on MILLIONS. [SIGN UP AS ATHLETE](https://linktr.ee/millionsdotco_app) [see other athletes’ Memorabilia](https://millions.co/products?productType=Memorabilia) ![Memorabilia 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Memorabilia%201.svg) ### Rise to Fame. Build A CHANNEL ALONGSIDE YOUR BRAND Build a podcast or streaming channel to connect with fans, earn revenue, go viral, and get sponsored on MILLIONS. Stream anything you want, and our experts will help you develop your Podcast, Streaming Channel, or Live-Show. Going live more often increases value and revenue opportunities, plus you can qualify for sponsorships. [BECOME A CREATOR](https://linktr.ee/millionsdotco_app) [see OTHER CHANNELS](https://millions.co/streams) ![Macbook Pro](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Macbook%20Pro.svg) ### Unforgettable & Exclusive Experiences for your fans Offer exclusive experiences like meet-and-greets, virtual training sessions or coaching, or VIP access to behind the scenes, providing fans with unforgettable moments with their favorite athlete. Additionally, you can pair up with your local community centres, groups, or with charities to offer one-of-a-kind experiences to fans! [SIGN UP AS ATHLETE](https://linktr.ee/millionsdotco_app) [see EXPERIENCES](https://millions.co/experiences) ![Experience 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Experience%201.svg) ### Custom Creations: Sell Anything on MILLIONS! At MILLIONS we give you the ability to sell anything. You can sell any custom goods you want, whether it be a book you wrote, your own line of sports gear you’re launching, or products you support! We'll provide you shipping labels to make fulfillment easy! [sign up & Start selling](https://linktr.ee/millionsdotco_app) [see athletes’ products](https://millions.co/products?productType=Product) ![Custom 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Custom%201.svg) ### Connect Directly with your millions of Fans! Deliver personalized video messages, shoutouts, Q&As, or motivational content directly to your fans, forging deeper connections and offering a personal touch unique to you. [SIGN UP AS ATHLETE](https://linktr.ee/millionsdotco_app) ![Experience 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/images/Experience%201.svg) ## Earn Lucrative
 Brand Partnerships Sponsors are eager to collaborate with you, but navigating the path to a successful partnership can be challenging. They want to make sure you’re the right fit for their brand, while on top of that it’s time-consuming and costly for you to deliver what they want. At MILLIONS, we streamline sponsorship opportunities; our platform’s Smart-Match technology ensures you’re the right fit for the sponsor and helps you deliver an outstanding partnership without the usual complexities. We bring you more deal opportunities and help you along the way! [STart for free today](https://millions.co/?sign-up) [STart for free today](https://millions.co/?sign-up) ## See What Brands & Athletes
Have Been Doing on MILLIONS Hundreds of brands trust MILLIONS to connect them with talent for their campaigns, whether it be for appearances, speaking events, signings, online collaborations, sponsored streams, or partnerships. ##### Grant dawson For Body Armor ![1600px-Bodyarmor_logo 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/1600px-Bodyarmor_logo%201.svg) ##### Amanda Ruller For Subway ![subway](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/subway.svg) ##### Bi nguyen For Nike ![nike](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/nike.svg) ##### Olivia elliott For Lacoste ![lacoste](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/lacoste.svg) ##### Grant dawson For Body Armor ![1600px-Bodyarmor_logo 1](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/1600px-Bodyarmor_logo%201.svg) ##### Amanda Ruller For Subway ![subway](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/subway.svg) ##### Bi nguyen For Nike ![nike](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/nike.svg) ##### Olivia elliott For Lacoste ![lacoste](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/lacoste.svg) ## Over 5000 Athletes From All Sports & Career Levels MILLIONS is trusted by over 5000 athletes from collegiate, professional and alumni levels. No matter what sport or level of influence, we’re here to help! #### football Thomas nido #### Soccer Martin dominguez #### Extreme Cage Fighting Kevin holland #### football Josh Allen #### basketball Hannah jump #### boxing Artur beterbiev #### football Kye stokes #### football David njoku #### Basketball promise amukamara #### mma angela lee #### mma Henry cejudo #### Boxing franchon crews dezurn #### football Joe montana #### football randy arozarena #1 Social platform for athletes # Build a Brand & Online Store For Yourself # Cash In on your online fanbase # Generate more Press & Interviews # Get connected with Sponsors & Brand deals # Launch a podcast or channel to build your brand ## Sponsors are eager to collaborate with you. We bring you more deal opportunities and help you along the way. [Collaborate now](https://linktr.ee/millionsdotco_app) ## Here’s Why Athletes Love MILLIONS Join MILLIONS' sports creator community, connecting you with fans, brands, and press/media worldwide ![Rating](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/Rating.svg) “I’m really enjoying MILLIONS. It’s a great opportunity to get in front of fans and really connect with them.” ![jonny](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/jonny.svg) #### Jonny Gomes Former MLB Outfielder & World Series Champion ![Rating](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/Rating.svg) “MILLIONS makes it easy for athletes, it’s a one-stop shop for all our fans who want to support us. Whether a fan wants to buy a shirt or tune into a stream, MILLIONS opens up so many opportunities for us to grow our fanbase.” ![Adrian](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/Adrian.svg) #### Adrian Yanez UFC Bantamweight Athlete ![Rating](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/Rating.svg) “I like the format of MILLIONS a lot, being able to stream simultaneously across all my social media pages at the same time is really cool. The platform also makes it really easy to interact with my fans.” ![nick](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/nick.svg) #### Nick Aldis Former WWE Wrestler ![](https://follow.millions.co/hubfs/2024/athlete_recruitment/videos/Rating.svg) "MILLIONS helps me to stay involved with my fan base, and also helps my Fans to keep up with my upcoming fights, and what's going on in my daily life outside of the ring." ![Screenshot 2024-09-09 at 3.22.33 PM](https://follow.millions.co/hs-fs/hubfs/Screenshot%202024-09-09%20at%203.22.33%20PM.png?width=566&height=532&name=Screenshot%202024-09-09%20at%203.22.33%20PM.png) #### Jimmy "Quiet Storm" Williams pro boxer ## Frequently Asked Questions If you have any questions, feel free to reach out and to our athlete partnerships team: [ACS@MILLIONS.co](mailto:acs@millions.co) ### How do I set up my profile? MILLIONS provides you a [mobile app](https://linktr.ee/millionsdotco_app) to make it easy to sign up. You can sign up on your own. It’s like setting up any social media profile. [![SIGN UP](https://no-cache.hubspot.com/cta/default/19508085/72e8c4b8-8366-4cc8-9ecb-5c64a76d1e32.png)](https://cta-redirect.hubspot.com/cta/redirect/19508085/72e8c4b8-8366-4cc8-9ecb-5c64a76d1e32) ### Is there a cost to be on MILLIONS? No, it’s free to join and create a profile. It’s free to launch your own merch line, do personal videos for fans, and WatchParty events. You set your own price and profits, and you keep 100% of that! MILLIONS will add a 20% platform transaction fee to each transaction that the customer pays. ### Can I choose which products I offer? Yes, you can pick and choose which products to offer on your profile. Not comfortable on video? Easy! Only do merch... Have a merchandise line somewhere else? Only offer video products. It's up to you! Not ready to offer content or products? Just have a basic profile so brands can find you for deals! ### I don’t have merch designs, can MILLIONS help? Yes! We have a program called Design Labs that we've built on the platform. It will show you some examples to pick from and then you'll have a dedicated account manager and design team to make your merch designs with you for free! ### How much time and commitment does this take? As much time as you want to dedicate! We've made the platform very easy to use for you to take advantage of it, make a profile, and promote yourself... but at the same time, we know you're busy, so we give you a team to help manage your profile, your products, AND support in marketing you so that you don't have to spend a lot of time. Once you launch your profile, you'll be introduced to an account manager and asked to set up a meeting to discuss your goals and build a plan that's custom for your success.  ## Join MILLIONS Today Sign Up Today, Or If You Have Questions, 
 Book A Call To Discuss With Our Partnership Team [Sign Up](https://linktr.ee/millionsdotco_app) [Download App To Sign up](https://linktr.ee/millionsdotco_app) [![mobile-logo-white](https://follow.millions.co/hubfs/2022/images/mobile-logo-white.svg "mobile-logo-white")](https://millions.co/) - [Ama](https://millions.co/amas) - [WatchStream](https://millions.co/streams) - [Merch](https://millions.co/merch) - [Athletes](https://millions.co/athletes) - [Gyms](https://millions.co/gyms) - [About Us](https://millions.co/about-us) - [Blog](https://blog.millions.co/) - [Careers](https://careers.millions.co/) -   -   -   -   -   [Make $100 Referring Athletes](https://follow.millions.co/ambassadors?hsLang=en-us) [Enroll as Athlete](https://millions.co/?sign-up=athlete) [Why Join MILLIONS?](https://follow.millions.co/en/what-is-millions?hsLang=en-us) [Privacy policy](https://millions.co/privacy-policy) [Terms of service](https://millions.co/terms-of-service) © MILLIONS 2022 ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://19508085.fs1.hubspotusercontent-na1.net/hubfs/19508085/2024/athlete_recruitment/videos/Brian%20Cushing%20LUCRA%20Commercial%20WIDE%20Clean.mp4", "dateModified" : "2024-06-17T09:36:35.511Z", "duration" : "PT59S", "height" : 1080, "name" : "Brian Cushing LUCRA Commercial WIDE Clean", "thumbnailUrl" : "https://19508085.fs1.hubspotusercontent-na1.net/hubfs/19508085/2024/athlete_recruitment/videos/Brian%20Cushing%20LUCRA%20Commercial%20WIDE%20Clean.mp4/medium.jpg?t=1718616995511", "uploadDate" : "2024-06-17T09:36:35.503Z", "width" : 1920 } ```