Connecting the World’s Greatest Brands With the World's Greatest Athletes
A New Frontier of Sports Media and Audience Engagement
MILLIONS is a cutting-edge media platform that goes beyond traditional influencer platforms by integrating video, podcasts, streaming, and social commerce specifically for the sports industry. It empowers brands to collaborate with the world’s most influential athletes on impactful marketing campaigns.
From insightful podcasts to immersive live streams like Watch Parties, MILLIONS is the central hub for athlete-driven discussions and fan engagement. Our platform supports your campaigns with athletes to ensure results and offers unique advertising opportunities, helping brands connect authentically with fans, boost engagement, and cultivate brand loyalty.
How do businesses use MILLIONS to advertise?
MILLIONS streamlines advertising with athletes for brands by making it easy to get matched with and book the right talent for your campaigns and events. Our media platform and marketing expert services ensures talent meeting brand goals and achieving marketing or event objectives. Our technology and media platform further assists in exceeding your goals, helping the talent leverage their full following by amplifying to their socials and to our network of 100+ social communities and 150+ sports channels and podcasts on the platform.
Athletes are powerful influencers. MILLIONS helps to match you with the right athletes and sports influencers whose followers align with your target demographic.
We help talent produce digital content and run social media campaigns and collabs, either as UGC or direct posts from athletes’ social media profiles, helping to ensure your brand engages the right audience effectively.
MILLIONS arranges athlete appearances, signings, and virtual events to boost your business and events. We connect you with high-profile athletes and local athletes for in-person or digital engagements, creating memorable experiences that resonate with your audience.
Our tailored approach ensures the athlete's involvement aligns with your business objectives, whether for a new store launch, customer engagement, event, or brand promotion.
MILLIONS offers a state-of-the-art streaming platform for athletes and sports influencers to host streams like gaming, live-podcasts, talk shows, and virtual experiences like Watch Parties. Our AMPLIFY technology allows brands to leverage athlete relationships with target demographics, fostering brand affinity through highly engaged, intimate experiences.
Additionally, brands gain abundant content for social media and maximize exposure through athletes' social media with AMPLIFY live, streaming to all platforms simultaneously.
MILLIONS is home to over 150 sports podcasts and channels. Our channels, shows, and podcasts are hosted by athletes and sports creators.
The episodes are supported by our media team and technology to make the episodes high quality, create successful, fun, and hyper engaged experiences, and distribute content to a vast network of communities, press, and social media properties.
You can sponsor a show or channel with integrated script reads, logo or product placement, dedicated episode themes, or become a long-term sponsor.
On MILLIONS.co, brands and agencies can utilize Press Conference, a marketing solution enabling partnerships with athletes to announce product launches, events, signings, and major news on the MILLIONS press network.
This PR package offers live talent announcements, video format press release distribution, and social media campaigns for maximum impressions and results.
How do businesses use MILLIONS to advertise?
Athletes are powerful influencers. MILLIONS helps to match you with the right athletes and sports influencers whose followers align with your target demographic.
We help talent produce digital content and run social media campaigns and collabs, either as UGC or direct posts from athletes’ social media profiles, helping to ensure your brand engages the right audience effectively.
MILLIONS arranges athlete appearances, signings, and virtual events to boost your business and events. We connect you with high-profile athletes and local athletes for in-person or digital engagements, creating memorable experiences that resonate with your audience.
Our tailored approach ensures the athlete's involvement aligns with your business objectives, whether for a new store launch, customer engagement, event, or brand promotion.
MILLIONS offers a state-of-the-art streaming platform for athletes and sports influencers to host streams like gaming, live-podcasts, talk shows, and virtual experiences like Watch Parties. Our AMPLIFY technology allows brands to leverage athlete relationships with target demographics, fostering brand affinity through highly engaged, intimate experiences.
Additionally, brands gain abundant content for social media and maximize exposure through athletes' social media with AMPLIFY live, streaming to all platforms simultaneously.
MILLIONS is home to over 150 sports podcasts and channels. Our channels, shows, and podcasts are hosted by athletes and sports creators.
The episodes are supported by our media team and technology to make the episodes high quality, create successful, fun, and hyper engaged experiences, and distribute content to a vast network of communities, press, and social media properties.
You can sponsor a show or channel with integrated script reads, logo or product placement, dedicated episode themes, or become a long-term sponsor.
On MILLIONS.co, brands and agencies can utilize Press Conference, a marketing solution enabling partnerships with athletes to announce product launches, events, signings, and major news on the MILLIONS press network.
This PR package offers live talent announcements, video format press release distribution, and social media campaigns for maximum impressions and results.
Why Advertise on MILLIONS?
MILLIONS is a cutting-edge media platform that integrates video, podcasts, streaming, and social commerce for the sports industry. A truly unique marketing solution for top brands to advertise in sports and with athletes.
Full Service & Tailored Partnerships
Finding the right talent is tough, but coordinating your campaign with talent is even more difficult. MILLIONS makes it a seamless end-to-end experience.
Each campaign or booking done with MILLIONS comes with a full-service support ensuring all campaign deliverables are provided, and goals are achieved. For every marketing campaign MILLIONS supports you with, our team and platform will help produce content with talent, ensure impressions and assets, and guarantee on-time deliverables.
Measurable Success & Campaign Analytics
Detailed campaign reporting and tracking is provided by the MILLIONS team. We'll provide you a tailored way to measure your campaign to keep track of everything you need to measure success.
- Delivered impressions, traceable traffic, and engagement metrics
- Demographic insights and viewership analytics
- Results from engagement surveys and brand affinity studies
MILLIONS makes it easy to measure results no matter what the deliverables are that you need.
Success Stories on MILLIONS
See What Brands & Athletes Have Done On MILLIONS & Why They Love The Platform.
Bottle launch with
gold bar whiskey
We helped Gold Bar Whiskey launch a special edition bottle of their famous whiskey to celebrate Joe Montana’s famous touchdown celebration from Super Bowl XXIV.
To commemorate the event, Joe Montana hosted a live WatchParty on MILLIONS with his fans to relive his greatest moments from his Hall of Fame career.
MILLIONS was able to create enough content during this experience to fill Gold Bar's entire content calendar for a year, and helped to sell the bottle out completely within its first month of launch and create new distribution clients.
.png?width=369&height=510&name=Screenshot%202024-05-22%20at%2015.04%201%20(1).png)
.png?width=89&height=71&name=image%208%20(2).png)
Stay adventurous.
Stay connected.
US Mobile is a prepaid cell phone carrier offering nationwide 4G LTE connectivity on 2 networks, and one of the fastest growing telecom companies in America. They were looking to get in on the biggest advertising event of the year; the Super Bowl, but there was no way the company could be ready with a traditional television advertisement by game day, even if they were prepared to pay the $7M+ for a 30 second spot.
MILLIONS delivered nearly 6.3 million impressions, and 66 pieces of influencer content and derivative media assets for marketing assets with some of the best talent in Football.
.png?width=369&height=510&name=Screenshot%202024-05-22%20at%2015.04%201%20(2).png)
.png?width=103&height=70&name=image%208%20(3).png)
An Unmistakably Authentic
Tequila Sipping Experience
cada día tequila is a brand driven by a true passion for the Mexican spirit, and wanted to target and educate baseball fans about the finer points of their product. Their goal was to drive
high engagement and awareness, and have their brand resonate with the audience to create brand affinity. We helped cada día launch a campaign to spread awareness around their tequila through WatchParties hosted by MLB players Tomas
Nido, Tanner Scott and Jonny Gomes.
The MILLIONS WatchParty format is one of the most engaging forms of online fan-experience media, with almost 80% of people staying engaged and staying live for the full hour experience